Jeff Shull

Marketing Portfolio

Jeff Shull

jeffshull0986@gmail.com  ·  832-289-2107  ·  San Francisco Bay Area

Case Study: Marketing Dashboard →
2M+Userbase on Repeat
500K+Signups Tracked
$1MTotal Budget Managed
$5–10Cost Per Acquisition
Page 1Hundreds of Keyword Phrases

Who I Am

I live to solve problems. Hand me a dataset and a hard question, and I'll dig until I find the pattern and deliver the solution.

I've spent most of my career at startups, where tight deadlines and high pressure came standard. The last four years I've worked corporate, and I've seen how the benefit of that structure can help.

When something needs to get done, people come to me. I'll pick up new software mid-project if that's what it takes.

What I Believe

Data tells the truth. I built my career on trusting it: doubling down on what works, then getting creative about what could work next.

I earned my current role by knowing the product better than anyone on the team. I know what success looks like for every marketing tactic we run because I ran it myself first.

PlayStation Esports / Repeat

Marketing Operations Manager

Lead Marketing Operations for all programs and campaigns for Repeat.gg, a subsidiary of PlayStation Esports. Work closely with Global Marketing director on campaign design & strategy, then lead the execution of all green lit campaigns. Own the channel & execution strategy, project management, and post-campaign analysis. Also lead retention programs such as always-on tournament programming, marketing, and player retention.

Key Achievements

  • Built JIRA automation workflows and SOPs that cut campaign ship times by 50%.
  • Built a tournament engagement analytics dashboard and introduced audience-first strategies producing a 15% MoM increase in player engagement.
  • Developed a proprietary influencer analytics dashboard from scratch that identified cost inefficiencies and reduced cost per acquisition by 20%.
  • Improved Trustpilot scores from 2.7★ to 4.1★ via new communication SOPs and a structured retention program.

Campaigns

Monthly Cash Cups Rocket League campaign creative
Monthly Cash Cups — Rocket League
15.0MImpressions
677,000Tournament Entries
12.0MMatches Played

Brief

Took over in-game tournament offering for Epic Games in 2026. Surpassed their tournament entries from 2025 in one weekend.

Esports World Cup Viewers Victory Series campaign creative
Esports World Cup Viewers' Victory Series
11.2MImpressions
47,000Tournament Entries
5,000Tracked New Signups

Brief

Partnered with Esports World Cup for unique "golden ticket" raffle, i.e. Charlie & the Chocolate Factory type prizing.

CourageJD and Symfuhny Cups campaign creative
CourageJD & Symfuhny Cups
5.0MImpressions
30,000Tournament Entries
1.5MInfluencer Video Views

Brief

Partnered with two of the largest streamers as part of an on-going series of Influencer-led tournaments.

Season 14 Launch campaign creative
Season 14 Launch
2.8MImpressions
20,000Tournament Entries
10,500Tracked New Signups

Brief

Collaborated with Rocket League to promote Season 14 and RLCS together on Repeat.

Repeat Rivalries campaign creative
Repeat Rivalries
1.3MImpressions
41,500Tournament Entries
7,500Tracked New Signups

Brief

Tapped into Creator competitiveness to generate organic (aka free) deliverables...and it worked.

PlayStation Esports / Repeat

Digital Marketing & Growth Manager

Led all digital marketing and growth initiatives that helped scale Repeat from 150K to 2M+ users. Built the data infrastructure, influencer programs, content engine, and community systems that powered sustained growth across social, paid media, SEO, email, and Discord.

Key Achievements

  • Led influencer-sponsored tournaments driving 300,000+ attributable new account signups
  • Executed evergreen SEO strategy ranking Repeat #1 on Google for target keywords, surpassing the dictionary definition of "Repeat" and securing page-one placement for all major game titles.
  • Developed email strategy improving open rates from 8% to 25% and increasing user retention by 10%.
  • Grew Discord from 10K to 65K+ members
  • Built automated reporting dashboards and data pipelines to surface executive-level marketing insights.

Campaigns

Huskerrs Warzone Invitational campaign creative
Huskerrs Warzone Invitational
21.2MImpressions
120,000Tournament Entries
230,000Stream Hours Watched

Brief

Chose a "Hero" influencer to launch Warzone tournaments, and they recruited others to join the large scale streaming campaign.

GFuel Cup campaign creative
GFuel Cup
11.0MImpressions
14,000Tournament Entries
$150,000Revenue (code KNG)

Brief

Launched Fortnite Tournaments on Repeat with Team KNG & GFuel.

Tribe Gaming Brawl Stars campaign creative
Tribe Gaming New Year's Eve Launch
3.6MImpressions
20,000Tournament Entries
15,000Tracked New Signups

Brief

Launched Brawl Stars tournaments on Repeat with Tribe Gaming — biggest pro team in the world.

Papa Johns campaign creative
Papa John's Fortnite Cup
3.0MImpressions
43,000Tournament Entries
$75,000Revenue (code Repeat25)

Brief

Fortnite tournament with a goal to drive pizza orders.

Carry Team Invitational campaign creative
Carry Team Invitational
900KImpressions
5,400Tournament Entries
40,000Hours Watched

Brief

Pro-Am style tournament broadcasted on Twitch where amateurs would get paid upwards of $3,000 for one day.